The Power of Combining “Fly” with the IATA Code.
The genius of the Fly[XYZ].com format lies in its simplicity and relevance.
“Fly”: Instantly establishes context and purpose. It signals that the website is related to air travel, so visitors immediately know what to expect.
[XYZ] (IATA code): The three-letter IATA airport code, handed on a silver platter, is a universal standard that travelers already recognize from flight information, baggage tags, and boarding passes. Pairing it with “Fly” leverages a familiar, trusted code for a new, branded purpose.
Why the Format Works.
Short & memorable:
A concise six-character format makes it effortless for the human brain to recall. Because it’s built from two familiar elements, word-of-mouth recommendations travel farther and faster.
Highly recognizable:
With major airports already adopting the format (FlyLAX.com, FlySFO.com, FlyPGD.com), travelers are becoming conditioned to recognize it as the de facto standard for airport websites. Each new adoption reinforces the network effect, creating trust and familiarity.
Easy to type:
No dashes, underscores, or special characters means no friction. On mobile keyboards or desktop browsers, it’s clean, simple, and typo-resistant.
No numbers:
Letters only — avoiding the confusion of digits that sound alike or can be misremembered. It’s far easier to recall and type FlyHOU.com than a domain cluttered with numbers.
The Result: A Powerful Digital “Doorstep”
The Fly[XYZ].com format creates a direct, fast, and trustworthy path to an airport’s website.
Direct access: Passengers type the address straight into their browser, bypassing search engines and avoiding ad-clutter, outdated pages, or unofficial links.
Brand control: The airport owns the entire first impression, ensuring messaging, branding, and the online journey stay consistent. This often leads to stronger engagement and higher conversions across parking, concessions, and retail.
The recap:
The Fly[XYZ].com format delivers the perfect mix of clarity, convenience, and control, a best-in-class digital solution for airports ready to simplify access and strengthen their brand by Improving their online presence.
Airports leading the way with the Fly[XYZ].com domain name strategy. Setting a unified standard for online engagement!
These airports aren’t just runways and terminals, they’re digital pioneers transforming how passengers find, engage, and experience air travel online.
From FlySMF.com (Sacramento)
to FlySFO.com (San Francisco),
FlySTS.com (Santa Rosa),
FlySJC.com (San Jose, Bay area, Ca.),
FlyBFL.com (Bakersfield),
FlySBP.com (San Luis Obispo),
FlyPSP.com (Palm Springs),
FlySBD.com (San Bernardino),
FlySBA.com (Santa Barbara),
FlyLAX.com (Los Angeles),
and FlyONT.com (Ontario),
these "LA28. Los Angeles Olympic" airports have embraced a simple, memorable domain strategy that:
✅ Simplifies direct access for passengers and partners.
✅ Strengthens brand recognition and trust.
✅ Boosts passenger engagement and loyalty.
✅ Creates a scalable platform for future growth and innovation.
Memorability matters!
In today’s digital world, your domain name is your digital front door — and these airports have opened theirs wide with Fly[XYZ].com.
Are you ready to join the leaders and elevate your airport’s online presence?
More about the Fly[XYZ].com domain name strategy at FlyXYZ.com
Attracting new businesses and growing air service starts with a strong digital presence.
When airlines consider expanding service to a region or airport, they look for partners who are current, professional, and easy to engage with.
Airlines may want to know: Who’s updated — and who’s outdated?
An updated, memorable domain name signals that an airport is digitally savvy and passenger-focused.
Outdated or poorly chosen domains create doubt, suggesting that the airport may struggle with marketing, customer engagement, or operational efficiency.
A strong digital footprint built on a unified Fly[XYZ].com domain boosts credibility and trust with airlines, making your airport more attractive as a business partner.
Our Advice to airports:
Find your Fly[XYZ].com to Improve your online presence, enhance customer engagement, increase air service, and attract new airlines.
In the digital age, airports must prioritize their digital infrastructure as much as their physical facilities.
Being “up-to-date” online is now a critical part of maintaining a competitive edge.
To increase air service and attract new airlines, airports must prioritize their online presence as much as their physical infrastructure.
Being “up-to-date” online is now a key part of the competitive edge.